This service is ideal for both start-up arts organisations and long-established ones who are just looking for a review of their marketing with a view to improvement.
We started the consultations in autumn 2010 and they are proving very popular with our clients.
One of our directors, with over 15 years experience in arts journalism and PR comes to your offices. The consultation takes 2-3 hours and has the following format:
1. Discussion of your marketing objectives.
2. Analysis of your market/audience.
3. Study of your current marketing strategy and discussion.
5. Look at your online presence – strategy for improvement.
6. Review of your press coverage – what stories are you driving and where?
7. Critical view of your press releases – ideas for news angles.
8. Look over other printed material including graphics and branding.
9. Discussion of your Social Media strategy.
10 Demonstration of Arts Media Contacts.
11. Training in using the service to meet your specific objectives.
12. Follow-up help by telephone over the year.
Cost: £600.00 plus travel outside London (inclusive of VAT). Includes a one-year subscription to Arts Media Contacts (Press Office Unlimited Package), with access to the press database and use of the press release design, distribution and follow-up functions. Can be paid monthly over 12 months by standing order at £50.00 per month.
To book call + 44 (0)1273 488996 or email jessica@artsinform.co.uk