We specialise in the visual arts, and have successfully helped many new galleries with their marketing.

For start-up galleries we usually work for several months ahead of the launch on: branding, creating first-rate and well-targetted marketing materials and developing a strategy. After the launch, we train the gallery staff in Arts Media Contacts and go through the plan for the first year. This way, you get the boost you need at the beginning and the tools you need to manage the PR in-house after that.

Gallery launch services:

•Marketing consultancy.

•Analysis of marketing objectives.

•Analysis of intended/potential market.

•Look at competition – positioning.

•Branding – creating a graphic identity.

•Creating a marketing strategy for the first year.

•Managing marketing/advertising budgets.

•Designing and building a website.

•Drafting a press release for the launch.

•Selecting and inviting key art world figures to the launch.

•Setting up Arts Media Contacts in the art gallery.

•Training in Arts Media Contacts.

We design packages for all budgets. If you are planning to launch a new art gallery then get in touch with Artsinform as far ahead as possible.